Born and raised in Italy, DAVIDE Mardegan and CLEM DeMuro make up the directing team CRIC. In the last few years, they have won three Cannes Lions, including one for a spec spot concepted and shot in a week. They bring to their work a search for truth and the sensitivity to uncover the emotional vulnerability in their characters. It’s no surprise they are seasoned by a background in literature, philosophy and art, along with impeccable film craft. Aesthetic realism is their trademark, with Davide often behind the camera while Clem shapes the story through the performances.

Using natural light, asking the most from their actors, and spending the right amount of time in preparation, they often discover those “happy accidents” on set, while constantly improving the blue print at hand. Their repeat work for agencies like JWT and McCann and clients like L'Oréal—often through recommendations from one worldwide office to the next—comes down to one simple and basic rule: No fancy tricks.